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It’s earnings season my friends. Most of the S&P 500 will be reporting in the next 2-3 weeks, including our beloved Apple. Monday night we had Bank of America (BAC) report a 68% drop in net profits and announced it will cut dividends by half!

Last night, Alcoa (AA) reported a 52% drop in third quarter profits, and that it is suspending its stock buyback program and all non-critical capital projects. Today we have Costco (COST) next up on the chopping block.

These coming weeks will be the time to separate the dregs from the strong. A cleaning out process that we must endure for the betterment of the economy. There will be many companies that will fail in this process, as there have already been. And very few will come through unscathed.

This parade of despair will be entangled with continuing deterioration of economic indicators. I'm sorry for painting such a bleak picture, but it is the reality.

When it’s Apple’s (AAPL) turn, it will undoubtedly report outstanding numbers, blowing away all analysts estimates. I’m sure of this, through anecdotal observation: every time I visit my local Apple Store it’s packed with people and product is flying out the door.

The company is sure to announce that it trounced the its goal of 10 million iPhones shipped in 2008. Then it’ll follow that up with the introduction of new products, probably just ahead of earnings, that will once again prove that Apple is the de facto leader of tech.

But after all that, it’ll have to provide forward looking guidance. And I can tell you right now that won’t be pretty. And Apple stock price will plummet, despite its outstanding fundamentals.

(click to enlarge)

You might think that the market has already priced in the bad news, especially when you consider that the stock has dropped 50% in the last month. How could it possibly drop any further? There is price support for Apple around $86 and then strong support around $74, so it appears what will happen is that Apple will drop within that range and trade there until it reports earnings.

What are the consensus targets of the analysts that cover Apple? According to Business Week, their survey of 32 Apple analysts shows the range for Apple Q4 earnings is from $0.95 to $1.36, with the average coming in at $1.12 on $8.1 billion in revenue.

The forward guidance is expected to have Q1 earnings of $1.74 on revenues of $11.0 billion. If Apple’s CFO, Peter Oppenheimer, reports anything south of these numbers, expect a big selloff.

Actually, expect a big selloff no matter what he reports. Perhaps Apple’s earnings call will be the the catalyst for market capitulation?

Disclosure: Cash

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This article has 38 comments:

  •  
    zach,
    how the hell do you know the future? the past is certainly no indication. I would say this time you are wrong. the market will bottom before apple reports and this time apple will trade higher after earnings. let's start seeing life half full.
    2008 Oct 08 06:31 AM | Link | Reply
  •  
    Don`t get emotional pretty boy...
    2008 Oct 08 06:42 AM | Link | Reply
  •  
    Prognostications regarding guidance?
    What is this a friggin' parallel reality, here?

    Time to stop these ridiculous guessing games, now!

    Shoot the analysts, hedgefunds, shorts, and, let's not forget, the good-for-nothing SEC.

    You going to punish Apple, as the messenger?
    2008 Oct 08 07:29 AM | Link | Reply
  •  
    Unless Apple's board announces a stock buyback plan. They have the cash to do it--and stockholders may clamor for it. This is a positive black-swan possibility.
    2008 Oct 08 08:01 AM | Link | Reply
  •  
    Unless Apple's board announces a stock buyback plan. They have the cash to do it--and stockholders may clamor for it. This is a positive black-swan possibility.
    2008 Oct 08 08:01 AM | Link | Reply
  •  
    Apple don't have to buyback stock. In the previous drop, the price share drop at 100.00 $. Between 120$ and 100$ lot of people were asking : "please Apple buy your own stock". If Apple did that, the market right now shows that will be a bad investment because, share is under the previous low. The investor should evaluate Apple like that : EPS/Interest rate + cash/share = 5.21$/1.5%+24$= 371$

    The Apple philosophy is using cash to protect them from bad economy, bad decision and buy good company at cheap price. If Apple buy is own stock, they expose them to financial crisis and other disastear.

    i think Apple should evaluate to buyback at 25$ a share. This way Apple doesn't expose themself to other mercy.

    Nothing stop investor to buy this very attractive stock. If you think Apple should make a good move to buyback their share what about you buy some?


    2008 Oct 08 08:26 AM | Link | Reply
  •  
    Last year Apple reported $1.76/share earnings in Q1 when there the economy was is decent shape. The expectations of Apple guiding to to $1.74/share in the current Q1, given the current state of the economy is grossly unreasonable.
    2008 Oct 08 08:27 AM | Link | Reply
  •  
    Apple Heavy...

    You're assuming that Apple has not grown the business at all? Up until a a year ago, Apple was growing earnings by 60% Y/Y. Now, we can't assume that... but in order for your "grossly unreasonable" to be true, it would mean you are completely ignoring any thought that Apple has gained SIGNIFICANT market share the ignored the fact that Apple had only a very small amount of deferred revenue from iPhone sales in Q1 last year, while this year they should be pulling in revenue based on 1/8th of something well over 15 Million iPhones.

    You're seriously missing some very fundamental things.
    2008 Oct 08 08:38 AM | Link | Reply
  •  
    Apple already forecasted lower gross margins for 2009, and growth in the year in the current economy will not be at the levels of the past year.
    So, revenue growth should be expected to slow (even if unit growth is maintained) and earnings should be expected to shrink.
    2008 Oct 08 08:54 AM | Link | Reply
  •  
    Sorry about the double post. When exactly is Oppenheimer/Apple going to release its earnings report? Is it Oct. 14 or what?
    2008 Oct 08 10:21 AM | Link | Reply
  •  
    Zach, what do you think the chances are of Apple announcing a stock buyback program, to deploy some of that huge cash cushion they have and support the stock price? It would seem to be a desirable thing to do, not only for the stockholders, but to support the compensation and bonus programs for the employees.

    I expect an increasing number of companies with ready cash and good profits to be weathering the storm this way. Several already are.

    How would a significant stock buyback program (say, $15B) at Apple change your thinking?
    2008 Oct 08 10:27 AM | Link | Reply
  •  
    papita -- if you think that the market will bottom before Apple reports, then you have absolutely no idea about what is happening in the global economy.

    How many people will be buying Macbooks and iPhones if the unemployment rate is 25%? How about if the credit card companies fail?

    In today's WSJ, the front page story is that one mortgage in six is under water in the USofA. The state of California is requesting a bailout from the federal government. The national debt has jumped up by about 50% in the past couple of months, after doubling over the past 8 years. There is a very real possibility (possibility, not probablility -- I hope) that the United States might suffer economic collapse, and idiot senators and representatives are throwing hundreds of billions of additional debt on the bonfire.

    And you think that the markets will bottom in the next couple of weeks?

    Get real.
    2008 Oct 08 10:36 AM | Link | Reply
  •  
    If the stock is expect to go lower, why would the company want to buy back stock at these prices?
    2008 Oct 08 10:36 AM | Link | Reply
  •  
    I wouldn't do it. It would do nothing for the bottom line, i.e. bring in market share. That is THE number one goal for Apple, to increase market share, and use that cash position to its advantage to do so.

    It should be clear by now that Apple management is not concerned one iota of the shareholders near-term needs, because they know in the long term, the choices they make today will benefit them tomorrow.

    Think market share and user-centric design. Apple wants to change the world here, not with investors wallets.
    2008 Oct 08 10:44 AM | Link | Reply
  •  
    Zach,
    Are you really saying Apple will drop to the $80ish area and THEN have a big sell-off? Meaning Apple will soon be trading in the $60's? That's really would be interesting.
    2008 Oct 08 10:52 AM | Link | Reply
  •  
    finally lets hope for some positive news
    2008 Oct 08 10:59 AM | Link | Reply
  •  
    @Camden, I think that there's reasonable support at 86 and strong support at 74. So what I think will happen is that over the next several days as we get bombarded with poor earnings reports, AAPL will fall into that range and be range bound until earnings. At which time it's anyone's guess what would happen, but I would bet on a gap down, followed by capitulation.

    Of course this is all wild-ass speculation on my part. But it is fun to speculate when you have no skin in the game. I can be far more objective.
    2008 Oct 08 11:00 AM | Link | Reply
  •  
    At 10:35 ET Nasdaq is down 1%, but Apple is up 3%. It's showing relative strength. I think all the air is out of the stock.

    sgmsg: I wish Apple DID use its cash hoard to buy up other companies. I've seen analysts' comments urging them to do so. For a little spare change they could buy up a few dozen products from utility-program vendors that are needed to flesh out the usability of the Mac OS X. Those features should be part of the OS, to give users a more pleasant experience.
    2008 Oct 08 11:01 AM | Link | Reply
  •  
    Here's a crazy idea for Apple...

    At current pricing, the market capitalization of General Motors (NYSE:GM) is under $4 billion. How about if Apple just buys them, for cash? If Apple installs integrated iPod / iPhone holders in each and every new model, they'd probably get at least several million more iPod sales... They could get Jon Ive to work some of his magic on the GM product line, and maybe come up with vehicles that people around the world would want to buy....
    2008 Oct 08 11:08 AM | Link | Reply
  •  
    stock price will be ugly until 2010...buy more shares but not all at once...keep buying incrementally after each earnings report...thats usually the time where the stock gets crushed
    2008 Oct 08 11:09 AM | Link | Reply
  •  
    Zach said: "I think that there's reasonable support at 86 ..."
    Today's low, just after opening, was 85.68, so maybe we've tested the low and gotten strong resistance, given that it's now (11:21 ET) up over 93.50.

    I'm really curious to know what the date is for Apple's earning's announcement--does anyone know?
    2008 Oct 08 11:22 AM | Link | Reply
  •  
    Roger -- I believe the earnings announcement is scheduled for 10/21 -- that's about a week after the expected/rumored new product intro on 10/14.
    2008 Oct 08 11:33 AM | Link | Reply
  •  
    The precise wording on forward guidance will be really interesting. I suspect it is being sliced and diced a thousand different ways right now. The other thing that will be interesting is whether or not Steve Jobs attends the earnings webcast -- usually he does not, unless there is something that is viewed as of major strategic importance to the company to be discussed.

    If the stock were to fall to the $60 regime, there is the potential of taking the company private via a debt-leveraged stock buyback scheme or (because debt is pretty hard to come by in this economy) via a consortium of well-heeled investors + the (in a quarter or two) $30+B in cash within the company. I can see Steve Jobs, Bill Gates, Larry Ellison, and other Silicon Valley billionaires kicking in enough to do this.

    Apple is a tremendous generator of profits, and would be an outstanding thing to have as one's private company in an uncertain world. Seems like billionaires, watching their equity holdings shrivel and wither, might want to take cheap, profitable companies private. Maybe even Warren Buffett might overcome his aversion to tech companies if the price was right.

    If the economy ever improves, they can always sell them back to the public at huge profits in a future IPO.
    2008 Oct 08 11:58 AM | Link | Reply
  •  
    @ Roger...I don't believe that Apple would announce a stock buyback plan. It's not their style for the following reason. When MSFT announced their plan, what they are essentially saying is that as a going concern business, there is no better use for that cash than to artificially increase the share price by taking some shares off the table. In other words, MSFT doesn't see the future growth if they were to hire programmers, build manufacturing locations, etc. to be as useful to increase future earnings as simply spending the money to reduce shares in play over the next 5 years.

    Apple, on the other hand, could make higher use of this cash because they are: (1) in a different growth phase than cash cow MSFT; and (2) because they actually produce hardware could invest in production; and (3) they can invest in sales, retail locations etc. In fact, if you find the 'brick' rumor (novel production of aluminum cases in Apple manufacturing facility) plausible, then this could be a higher use of their cash.

    We'll see. Although I'm very long Apple the market is throwing out the baby with the bathwater at this point. Apple does have one advantage that most people overlook, and that is that there is a market sweet spot that is if anything increasing its purchase of gadgets, and they don't want Dell stuff. We'll see.
    2008 Oct 08 12:05 PM | Link | Reply
  •  
    If I were running Apple, I would consider a 5 billion dollar stock buy back. Providing I can re sell the shares in say a year. I would double my money. Neat if its allowed.

    Buffett says know your company and buy its shares. Apple is a great company and its heading for the stars. Ride the wild ride. :-)

    en
    2008 Oct 08 12:17 PM | Link | Reply
  •  
    One more thing.....just suppose if Apple continues to hit earnings and has a reasonable or even strong holiday season. Let's assume this is possible based upon crowds (actually buying) at the stores and the sheer number of iPhones flying out the doors. Let's say the market gets a little smarter and recognizes that some companies in the market, especially tech, are better equipped to serve and therefore to resemble the bimodal distribution of the population as a whole. The downturn will affect the left hump, who see their wages and buying power stagnate. The right curve will see little if any decrease in buying power. Everyone is aware of the shrinking middle class in U.S. demographics, but where do they shrink? In rural areas, the South, lower Midwest, etc. they join the left hump. In cities and in the service economy that supports cities, they join the right hump.

    Apple doesn't serve all markets equally, never has.

    In other words, could companies like Apple actually receive disproportional valuation as investor money floods from companies like Dell, HP, etc. into Apple?

    Just a thought. If you've followed the campaign this year you may observe that class warfare has been simmering below the surface. Apple doesn't cause that but could benefit from it.
    2008 Oct 08 12:18 PM | Link | Reply
  •  
    One last thing when contemplating taking Apple private -- there are not many investments for that amount of money that return in the range of 25%-30% (Reuters reports Apple's return on equity to be 27% for the last 12 months).
    2008 Oct 08 12:21 PM | Link | Reply
  •  
    The problem I have with the idea that Apple has better uses for its money than a buyback is that it has been squirreling away its cash for years and NOT spending it. Not only have acquisitions been low, but hiring has been low too. Unlike overstaffed MSFT, Apple is understaffed (and therefore overstretched, as recent public glitches have indicated). This makes me suspect that an emergency buyback program may have been in the back of their minds for years.

    Further, a buyback program to protect large investors like pension funds from embarrassment when they report their quarterly results is a different thing from a buyback that is merely a form of roundabout dividend. It's justified when the stock has been unfairly beaten down. Apple could take the position that its buyback is just a temporary measure, and that it will sell back the stock on the market in a year or two, when it reaches a reasonable level. And apple isn't the ultimate arbiter here: activated major-block stockholders like pension funds could start to agitate for it.

    Prediction: Apple will announce a buyback program of $5 billion or more before year-end.
    2008 Oct 08 12:47 PM | Link | Reply
  •  
    Apple should just drop deferred revenue accounting for the iPhone and Touch, and just charge users $5 every time they add a new feature. That way, analysts wouldn't be so darn confused on how to factor iPhone sales in properly, and Apple could drop the bombshell that's been sitting in their back pocket. 5M iPhones sold could add 43 cents eps if they didn't defer 7/8ths of the revenue.

    I'm fine with deferred revs, if analysts were building it into their models but they aren't. After 8 quarters, we should have the full effect of iPhone sales in earnings, but you don't see analysts making that adjustment at all.
    2008 Oct 08 01:24 PM | Link | Reply
  •  
    Apple shouldn't adjust their accounting to carter to analysts; they are too fickle a bunch.
    Today a couple of them upgraded RIMM because of the imminent launch of the BB Storm; no mention of the impact of the economy on consumer sending. At least of these analysts recently citied economic concerns as the reason for cutting AAPL.
    2008 Oct 08 01:36 PM | Link | Reply
  •  
    So, after earnings Apple will have the current PE of microsoft is what I am basically getting from this? Hmmmm....
    Well you gotta be absolutely licking your chops Zach with all that cash!!
    2008 Oct 08 04:24 PM | Link | Reply
  •  
    Okay, I read a little bit more of the user comments and got my answer.
    2008 Oct 08 04:50 PM | Link | Reply
  •  
    Perhaps the confidence Problem is that Paulson and Company will be GONE in 3 months who knows who will be trying to sort out this mess , Probably appoint a comssion if McCain Wins to study it , Obama Wins Dems Buy EVERY Bad MORTGAGE from every Deralict in America and stick the Middle class with the $3 Trillion Bill . ! But Dont worry about the Money they'll Print more , in fact some egg head on CNBC actually made that comment in all seriousness , He has NO IDEA what HYPER INFlation Means , Young 40 something kinda like OBAMA Young and NO Experience and NO Clue about History . I guess they don't study World history at Harvard.
    2008 Oct 08 04:51 PM | Link | Reply
  •  
    DAMN STRAIGHT, Responsible Citizen
    2008 Oct 08 05:08 PM | Link | Reply
  •  
    zach i think you're wrong on this ... there's upside to AAPL post earnings this time around, if there is a drop i think there will be a quick recovery and a volatile but definite upward trend over the next few months relative to rest of the market. there will be a point soon where money flows back into those companies which are best positioned to come out of this crisis stronger than their peers, AAPL is one of those.
    2008 Oct 08 05:11 PM | Link | Reply
  •  
    papita,
    Thank God for people like you. It is time for us to take back our markets.
    We need to be researching with all means available to each of us, the illegal market manipulations that are occurring. THEY, and forced selling related to them, are what is driving prices down. Brokers encourage people to use margin loans. Some use deliberate bad low-ball bids to trigger all the stop loss orders. Then the market makers can claim justification to gap (rig, ratchet) the price WAY down, because of so many sudden sell orders. But these were not intentional sell orders. They were stop-loss orders based on the premise of an orderly market. There is no orderly market now- only a highly manipulated one. The brokerages are backed by large banks that need cash. The appear to be "looking the other way" because plummeting prices allow them to suddenly call margins loans in. The stock has been reduced in value 50%, for example, on purpose, so the brokers/banks can grab our money based on hugely and artificially devalued stock prices. They retain the stock in "street name", ans will soon enjoy all the upside, while those who used margin and didn't se the train coming suddenly have no equity - only debt!! If everyone quit using stop loss orders temporarily, and avoided margin, it would not be worth their while to do this. Shareholders, not "other" taxpayers, have already paid Wall Street many times over the Bailout amount. The percent losses occurring in stocks are calculated and engineered- not the result of any free market process. Haven't you noticed the complete lack of association between any earnings, and the rug suddenly being pulled out? The earnings are just used for disinformation/misinfo... purposes to hide what is really going on.
    It is an improper taking of property from shareholders who are not sophisticated enough to know what was happening. Highway robbery.
    People need to demand the S.E.C. stop the artificial manipulations that are occurring, immediately.
    2008 Oct 08 08:32 PM | Link | Reply
  •  
    is anyone up for buying AAPL? If so: when, and for how much???

    2008 Oct 09 04:35 PM | Link | Reply
  •  
    Zach,

    You are merely guessing as to what might happen on earnings day while the stock could be all over the place and at any price between now and then.

    Granted the slow economy could and probably will take down their 4Q 2008 estimates and 2009 estimates but you don't even mention their cash cushion nor factor in the 50%+ drop in AAPL's share price to date.

    Why come out now with such a negative, one-sided, simplistic and badly-timed article on APPL ?
    2008 Oct 10 12:21 AM | Link | Reply