You can't be naive about the press. I had a lot of positive exposure but didn't recognize the opportunity for significant negative exposure. Exposure becomes celebrity, and you get a persona. That persona got away from me and the firm. There were so many pieces to it, not least of which was the phenomenon of a woman CFO on Wall Street. Also, you find out that just because you're the CFO you don't get to make unilateral decisions. [Emph. added]
The woman has a front row seat on the biggest financial crackup of the age, and her major takeaway is that press coverage isn’t always fawning? Pathetic. . . .