Good News For Google Investors: YouTube Click-To-Buy Feature

YouTube recently launched a click-to-buy a program, which allows users to purchase music, movies and games from Amazon (AMZN) , iTunes or Electronic Arts (ERTS) via links on the video page.

Google (GOOG) has been at the receiving end of some criticism regarding its lack of monetization strategy on YouTube, so this is welcome news for Google investors.

I continue to beat the drum on Google. Yes the market stinks. Yes recession is here, in fact, I have been very vocal about us being in a recession for the last year or so. Yet, Google is cheap. Will it get cheaper? Probably. But sometimes, you can't take that chance or you might miss out on a good deal.

Comments

[jerry w.:]

Its about time. goog is about to break out. Watch it climb to new hieghts. jerry w.

2008 Oct 12 10:55 AM

[Network Effect:]

It makes sense to me that this is the way that you monetize it, but it's all in the numbers. If Google reports numbers regarding this feature then they will be good and they will have another potential home run on their hands. But if they don't report numbers on it (like Amazon has not reported numbers for Kindle, and Google will probably not report numbers for Android), then the numbers are not compelling. Every time another attempt at making money fails, Google slides further and further into yesterday's news. Google is a lot like Mike Tyson - Tyson was percieved to be unstoppable early on, until Buster Douglas knocked him out. He hasn't won a lot of fights since the Douglas knock out, and each loss since then has continued to deteriorate his reputation as unstoppable. Google was percieved to be unstoppable early on too, until they tried to make money at other things. They haven't won a lot of fights since that first knock out either. And if Android and this attempt to monetize YouTube don't work, Google's reputation will continue to deteriorate as anything more than a one-trick-pony.

2008 Oct 12 03:00 PM