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GeoEye LogoIn a positive step towards the full commissioning and check-out of GeoEye’s latest satellite GeoEye-1, GeoEye, Inc. (NASDAQ: GEOY), announced that GeoEye-1 has taken its first images from space, and is one step closer to providing useful imagery to its customers.

Now while this doesn’t give us as investors the 100% green light, it is one more necessary and important step in ensuring the GeoEye-1 is fully operational and is able to fulfill the promise of the four years it took to develop, build and launch the satellite.

So with the apparent check-out inevitable, is now a good time to pick up shares of GeoEye?

New to the GeoEye story?

GeoEye provides space-based, and aerial imagery and geospatial information through high-resolution and low-resolution imagery, imagery-derived products, and image processing services to customers worldwide.

This capability benefits a broad array of industries including national defense and intelligence, online mapping, state and local governments, environmental monitoring and land use management, oil and gas, utilities, disaster management, insurance and others.

The Eye In the Sky

GeoEye-1 on its way towards fulfilling its full duties

There’s been a lot written about GeoEye-1’s “first image” ever taken, which I’ll show below, but we need to realize that this is just one more step in a lengthy process that can take anywhere from 30-45 days to test all the functionality and systems of GeoEye-1 and ensure that it is working properly.

More importantly for our investment thesis, is that the National Geospatial-Intelligence Agency (NGA), GeoEye’s largest customer accounting  for over 50% of revenue, approve of the imagery.

Without the NGA’s approval that the imagery meets its strict criteria for imagery standards, nothing else really matters.

Here’s the first image that was ever taken from GeoEye-1:

GeoEye-1 Kutztown Image
GeoEye-1's first image ever taken of Kutztown University in Pennsylvania

A Few Details

GeoEye-1 launched successfully on September 6th from Vandenberg Air Force Base in California.

Since that time, the satellite has been undergoing calibration and check-out in order to fine tune the imagery that it is collecting, as well as thoroughly test and make sure that all the internal and external systems are functioning properly.

GeoEye-1 Satellite Image
GeoEye-1

GeoEye-1 simultaneously collects 0.41-meter ground resolution black-and-white imagery in the panchromatic mode and 1.65-meter color (multispectral).

This first image showing Kutztown University located midway between Reading and Allentown, Pennsylvania was produced by fusing the satellite’s panchromatic and multispectral data to produce a high-quality, true-color half-meter resolution image.

Though the satellite collects imagery at 0.41-meter ground resolution, due to U.S. licensing restrictions, commercial customers like Google (NASDAQ: GOOG), will only get access to imagery that has been processed to half-meter ground resolution.

The Kutztown University image shows the campus, which includes academic buildings, parking lots, roads, athletic fields and the track-and-field facility. The image was collected at 12:00 p.m. EDT on Oct. 7, 2008 while GeoEye-1 was moving north to south in a 423-mile-high (681 km) orbit over the eastern seaboard of the U.S. at a speed of four-and-one-half miles per second.

Brad Peterson, GeoEye’s vice president of operations, said, “This image captures what is in fact the very first location the satellite saw when we opened the camera door and started imaging. We expect the quality of the imagery to be even better as we continue the calibration activity.”

So Now What?

Satellite calibration and check-out will continue; look to add to your position on share weakness, GeoEye-1 final check-out

It looks like the really tricky stuff is nearing a conclusion and that all GeoEye needs to do now is continue to refine the image quality and make sure it is of a high enough quality to be approved by the NGA.

Management is confident that this will transpire, and that GeoEye will begin selling usable imagery to its customers by the end of October, or early November at the latest.

So why don’t I recommend a purchase of GeoEye’s stock now, especially with the stock getting hammered along with the rest of the market over the last week?

Good question.

When I look over my positions in GeoEye, I see that I already own 3/4 of a full position, and my average purchase price is about $19.79, or right around where GeoEye sits as of the market’s close on Friday, October 9th, 2008.

There’s a couple of reasons why I don’t want to add to my position here, even though the price presents a very compelling buying opportunity:

  • I already own 3/4 of a full position. When GeoEye crossed the $17.00 threshold, I was tempted to buy more shares and make my position a full one, but
  • There was a chance that GeoEye-1 might not check-out or fail in some other meaningful way before all is said and done, and with a 3/4 position stake already in the company, I wanted to wait until we hear the “all clear” and that GeoEye-1 is actually delivering usable imagery to the NGA and GeoEye’s other customers before I think about committing more capital to an already heavy position.

Now,  with all that being said, you’ll notice that GeoEye is still my #1 pick for new money right now, and I still feel that way strongly, it’s just that my money had already been committed to GeoEye and there was no compelling reason to further push my way into the stock.

If, however, GeoEye’s stock continues to slide (it recovered nicely during Friday’s rally), I will not hesitate to further cost average in, especially if GeoEye-1 proves to be fully functional and starts delivering imagery to the NGA and GeoEye’s other customers.

Bottom Line: If you don’t already own shares in GeoEye, now’s the time to get in, at least 1/2 of a position or more.

If you do own shares, but aren’t fully invested, look to scale in some more on any additional weakness.

If you are fully invested as I am, hold on, and look to add to your position on any definitive rationale to back you up such as an extremely depressed stock price and/or final verification from GeoEye that GeoEye-1 is working and fully functional and is delivering usable imagery.

New to the GeoEye story?

  • Read my initial buy recommendation here.
  • or listen to my EXCLUSIVE interview with GeoEye’s management team here.
Print this article with comments

This article has 4 comments:

  •  
    Sure, go ahead, read his first recommendation which was around $27.00. Now its being pushed again but at least the push is not as euphoric.

    Give it another Month, let it stabilize around $16 go sideways and then buy it.

    This is a Great Stock in a Lousy Market. The direction is still down. Analysts are just starting to issue downgrades for the future.

    If there are options on it, instead of buying the shares outright write some out of the money puts equal to the position you want. Or buy in the money calls, again in the amount you wish to own.

    Dollar cost averaging down presumes you have enough money to do so. It also means that all of your previous purchases were timing mistakes.

    Personally, I'd rather buy on the way up.
    2008 Oct 13 08:54 AM | Link | Reply
  •  
    Any word on AIR? You've recommended it in the recent past, and it bottomed last Friday at around 10 before going up to around 13 today. John Nelson Simon of Zacks.com wrote an opinion piece last Thursday saying it's a Sell with a target price of 13.81.
    2008 Oct 13 02:23 PM | Link | Reply
  •  
    Hey guys,

    Paul: I recommended GEOY 2 times, at $22.00 and again at $16.50...just take a look at my website and the buy recommendations, and you'll see the exact prices which I told people to buy GEOY.

    I thought I explained myself well in telling people that I have almost a full position, so I didn't need or want to purchase more right now when there are other bargains out there.

    Read the full story before commenting.

    Yea: AAR is still a great buy, Zacks is full of it, for some reason they are always late to the party.

    They are great contrarian indicators. When they add a stock to their top 10 buy list, it's time to get out.

    They are dead wrong about AAR as well. They are not overleveraged in the least, and their cash flow will be strong this year as they focus on paying down debt.

    Chris
    2008 Oct 14 02:59 AM | Link | Reply
  •  
    Thanks, Chris!

    I have cashed out 2/3 of my position, but still plan on holding onto my last 1/3 of AAR. I managed to get lucky and catch the temporary bottom of ~10. I'll rebuy if it dips again.
    2008 Oct 15 10:05 AM | Link | Reply
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