Alan Ellman

failed us! I investigated full service brokers, analysts, mutual fund managers, friends, relatives, colleagues and media experts. Would any of these people lead me to the Promised Land? The answer, for varied reasons, was a resounding NO! I used the power of self-education to accomplish my mission of becoming an accomplished stock market investor. I used the same blueprint that I adapted to become a licensed General Dentist, a Certified Personal Trainer, and a Licensed Real Estate Agent. Year after year, my portfolio generated higher returns than those of the average Stock Market. When I started selling options, those returns increased exponentially. In 2006 I was invited to speak before a group of 250 Real Estate Investors about some successful property investments I had fashioned. When I mentioned that I purchased my first investment property with the profits earned from selling stock options, the floodgates opened! Endless numbers of calls and emails asking me to explain how I do this. In response I held a series of seminars, each one a sellout. That has led to my penning of two books, Cashing in on Covered Calls and Exit Strategies for Covered Call Writing. In addition to that, a DVD and CD Series have been created. Most recently I have been asked to present seminars on behalf of The Learning Annex and Norwegian Cruise Lines. I have also been an invited guest on the Mind Your Bizness radio program and Jordan Kimmel’s Voice America financial radio program. In addition, I have qualified as an investment advisor rep via the Series 65 Examination. I need to spread the word: we blue collar investors have the intelligence, the motivation and the ability to be successful and independent stock market investors.

Analysis

achieved my mission. This book contains SOME of the information found in my first two books, updated information (like the new options symbology) and subjects taken from over 100 journal articles published since 2007. It contains all the basic and advanced material you need to know to truly master this great strategy. It also addresses the questions you have sent to me over the years on subjects peripherally related to covered call writing like the use of cash-secured puts, for example. In order to realize my objectives stated above my third book contains: • Over 500 pages packed with solid information, no useless filler material • 151 charts and graphs most of which are in color for better visualization • Chapter outlines to summarize the material located in each chapter • Questions and answers at the conclusion of each chapter to highlight the key points • 14 appendixes to supplement the information found in the 20 chapters • 4 flow charts that summarizes the stock selection and exit strategy processes My aspiration is that this book assists you in our mission statement of becoming CEO of your own money and ultimately financially independent.