Alan Johnson

that we recommend to our clients. 2. Education. Our investment process is highly driven by macroeconomic trends and implemented using concepts based on modern portfolio theory. To the extent of our clients’ level of interest, we inform and educate them on the economic indicators we follow and our view of the likely impact on the capital markets. 3. Risk Management. Because we try to hold the same or similar investments as our clients, we believe that our respective interests are highly aligned. Recognizing that risk encompasses much more than just market price fluctuations, we try to take a more holistic approach that has its basis in industrial risk management practices. 4. Performance Benchmarking. Perhaps our most significant differentiator, performance benchmarking starts with establishing appropriate and measurable metrics with our clients. These metrics are tracked on a monthly basis and designed to allow clients to quickly determine the extent to which our activities are adding value to their portfolios. 5. Scalability. At a time when many brokerage firms are moving ‘up market’ to recruit higher net worth clients, Johnson Harper LLC constantly seeks to economically scale its investment management processes to the needs of the broadest possible client base.

general information regarding our opinions and views on investment management. Note, however, that although we believe our investment processes are consistent with generally accepted theory and practice, our approach is not necessarily suitable for all investors. Therefore, nothing in “The Reasoned Investor”, including posts and commentaries by individuals and/or entities not associated with Johnson Harper LLC, should be considered as specific investment advice. For more information please see the "About" and "Important" tabs at www.TheReasonedInvestor.com.