Ashkan Karbasfrooshan

How to Disrupt the Traditional Video Content Business

I certainly think that some media companies can win in a free distribution model - no doubt.

But for our business, while it made sense in our first year or two, by year three, it just didn't. Thankfully, as a result of the decision to stop giving away our content, we built a hybrid licensing/syndication business model that is now paying dividends.


On May 15 09:36 AM User 414484 wrote:

> I think free distribution can work in certain circumstances. Setting
> up distribution partnerships in much the same way that studios distribute
> to cable/satellite (only using an affiliate model for distribution
> partners) can be a creative and effective way to harness the audience
> needed to generate revenues suffiecient for monetizing production
> or original programming. This is not possible with all types of
> content and is best used with content that has a large natural audience
> online.
>
> The challenge for the majors is learning about and adapting to the
> new landscape and trying to somehow make it fit into the models they
> are used to and dependent upon. At some point there must be a breakdown.
>
>
> New producers are leaner and more agile.