Seeking Alpha

Ashkan Karbasfrooshan » Comments » CBS

  • How to Disrupt the Traditional Video Content Business [View article]
    I certainly think that some media companies can win in a free distribution model - no doubt.

    But for our business, while it made sense in our first year or two, by year three, it just didn't. Thankfully, as a result of the decision to stop giving away our content, we built a hybrid licensing/syndication business model that is now paying dividends.


    On May 15 09:36 AM User 414484 wrote:

    > I think free distribution can work in certain circumstances. Setting
    > up distribution partnerships in much the same way that studios distribute
    > to cable/satellite (only using an affiliate model for distribution
    > partners) can be a creative and effective way to harness the audience
    > needed to generate revenues suffiecient for monetizing production
    > or original programming. This is not possible with all types of
    > content and is best used with content that has a large natural audience
    > online.
    >
    > The challenge for the majors is learning about and adapting to the
    > new landscape and trying to somehow make it fit into the models they
    > are used to and dependent upon. At some point there must be a breakdown.
    >
    >
    > New producers are leaner and more agile.
    May 15 10:06 am |Rating: 0 0 |Link to Comment
  • Newspapers Continue to Ignore Online Video Opportunities [View article]
    One more thing, long term I don't see you can't have a sponsorship model over a pure CPM one for video. With that model, you won't need 90M imps...
    Apr 15 07:18 am |Rating: 0 0 |Link to Comment
  • Newspapers Continue to Ignore Online Video Opportunities [View article]
    Hey Media Professional,

    I certainly am not implying replacing print's losses with online video's gains (or even all of online!) in the short term, overnight... but since you are now on the digital side (a convert) then we both know that over time, digital can make it up and then some.

    But my main argument has always been that yes: online shrinks media, including print, and there is nothing anyone can do about it.
    Apr 15 07:06 am |Rating: 0 0 |Link to Comment
  • Where Is the Online Video Advertising Revenue Going? [View article]
    UB, it was eMarketer's own figures, which they recently scaled back:

    www.emarketer.com/Arti...
    Aug 19 20:29 pm |Rating: 0 0 |Link to Comment
More on CBS by Ashkan Karbasfrooshan
Comments by Ticker
Ashkan Karbasfrooshan's
Comments Stats
66 comments
Rating: 0 (5 - 5 )