Ashkan Karbasfrooshan

How Much Is NBC Worth? Part II

You raise a great point. I had done a similar exercise with enterprise value but not here. My apologies.

On Oct 02 12:56 PM nmittal wrote:

> I have read your articles in the past, and have enjoyed some interesting
> ideas articulated. I believe your table is using incorrect metrics
> as all of the media firms listed are not solely capitalized by equity.
> So, using market cap to sales or EBITDA valuation multiples are inappropriate.
> The total enterprise value needs to be reflected, incorporating debt
> and preferred, if applicable. Those multiples should be substantially
> higher.

Where Is the Online Video Advertising Revenue Going?

UB, it was eMarketer's own figures, which they recently scaled back:

www.emarketer.com/Arti...