Boaz Berkowitz

Circuit City: Back from the Dead?

Good question, Jessica!


On Jun 04 06:55 PM JessicaC wrote:

> I was a manager for Circuit City up until the bloody end of it all.
> To see that part of the company is still alive is refreshing. I
> am still mad as hell that they put my family through this. With better
> management in their corporate, there could have been so many jobs
> saved. I was the one who put food on the table for my family! How
> dare they make foolish decisions with so many jobs at stake! I was
> lucky and have an amazing job now.
> If someone can turn a profit using the Circuit City name, why couldnt
> Circuit City manage to turn a profit using its own name??

Circuit City: Back from the Dead?

Yes OGstuffedhotdog, in case it wasn't clear from the article, these sites are pretty much all TigerDirect with just a Circuit City or Compusa skin. For instance, doing a search on the "Iomega 34579 Select Desktop Hard Drive " brings up an identical page on all 3 sites. Compare these pages:

TigerDirect.com: tinyurl.com/o5x86y

Compusa.com: tinyurl.com/qu82aw

CircuitCity.com: tinyurl.com/qh6ms9

So if you hate Tigerdirect, you'll hate Compusa and Circuit City too. If you like TiderDirect, I can't imagine there will be any difference regardless of which site you order from.

But the point of the article was that not all online buyers are as sophisticated or internet-savvy as the readers on Seeking Alpha. Loyal customers of Circuit City who have never heard of TigerDirect will likely be happy to purchase from the Circuit City clone of Tiger's site. And remember, because Systemax also bought Circuit City's customer list, they know exactly who these people are.