Bob is author of Amazon's #1 selling advertising book, 101 Contrarian Ideas About Advertising. He also writes The Ad Contrarian blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider. In 2012, Bob was selected Ad Person of the Year by the San Francisco Ad Club. The leaders of Type A are Sharon Krinsky and Bob Hoffman. Bob and Sharon were partners in one of the West’s most successful independent agencies. In addition to building and selling two agencies with cumulative billings over $250 million, Bob and Sharon have developed marketing strategies and advertising for some of the world’s largest brands including Toyota, McDonald’s, Bank of America, Blue Cross, Pepsi and AT&T.
Stockviews is a tool for amateur and professional investors. It aggregates stock opinions from a variety of sources, including Wall Street, Twitter, the financial press and 13F SEC filings. Algorithms are used to ensure the information is highly relevant to the decision-making process. This project is the creation of a professional fund manager who recognised there was a huge amount of information available on the web, but limited means to filter it in an effective way. Stockviews.com is due to launch towards the end of March.
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I joined Seeking Alpha as a Senior Editor in June 2012, and left to pursue other opportunities in late 2016. I managed the Dividends, Income & Retirement and Expert Insight platforms. D&I focuses on income investment strategies and dividend investment-focused content for investors from the accumulation stage to retirement. The purpose of Expert Insight is to expand and elevate the quality of Seeking Alpha's content by including articles from an industry insider's point of view, designed to help investors make more informed decisions as they consider specific sectors and trends within those sectors for their investing strategies, e.g., utilities or technology. Expert Insight articles offer more of a macro, 30,000-foot-view that goes beyond investment analysis or stock recommendations. I also curated the Dividends & Income Digest, a bi-weekly publication that takes a look at a question that is compelling and relevant to the community, showcases the responses of DI thought leaders, and serves as a round-up of top DI articles. I have a particular interest in retirement-related content, particularly with regard to using a dividend strategy to create a steady income stream for those golden years.
I founded Seeking Alpha, and lead it for its first 10 years until I passed the CEO role to Eli Hoffmann. I started Seeking Alpha after working for five years as a technology research analyst for Morgan Stanley in New York. Seeking Alpha is now the dominant crowdsourced equity research platform.
I wrote the ETF Investment Guide (http://seekingalpha.com/article/15136-etf-investing-guide-one-page-summary-of-the-entire-guide), and I blog about startup best practices at http://davidjaxon.wordpress.com .
I have a B.A from Oxford University and an MSc from The London School of Economics, and am married with five children.
I am the VP of Monetization at Harvest (www.hvst.com). My role here is to ensure that Harvest is maximizing its monetization opportunities while maintaining the highest level of experience for our users, and advertisers.