Brian Nichols

a comprehensive yet easy-to-understand guide that investors of all experience levels can easily follow. Just because you understand fundamentals and know the meaning of value doesn’t mean you know how to use it to find great investments. After reading this book, you will! Brian digs incredibly deep into market behavior to explain to you why you make certain investment decisions, how we respond to the prospects of winning and losing, why we panic, why we sell, why perception isn’t always reality, and how to understand our own weaknesses so that we can correct them and make better investment decisions. In “Taking Charge With Value Investing” you will learn how to identify a fundamentally cheap company. You will find an easy-to-understand explanation of fundamentals and all the metrics that are taken into account when valuing a company. You will learn about hedge funds, hidden fees, and the tools that are at your disposal that will allow for your success. You will understand the greatest myths of investing and how to use those misconceptions to your benefit. You will find a deep relation to Brian’s book, and the reason is because he uses personal stories of failure and success as a form of teaching. Brian purposely avoided the detailed charts and Wall Street language that is used in other market related books, and chose to focus on explaining the market where anyone could understand it. Because of this style, complex and difficult investment strategies that Brian has never discussed will make sense to investors of any experience level. After reading Brian’s book, you will have a whole new light on investing, and will feel confident in your abilities to conquer the market and succeed regardless of market conditions.