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Bruce Krulwich

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  • Nokia Patent Portfolio An Untapped Goldmine [View article]
    Nokia's problem is not innovating, it's commercializing. And the patent process is created to protect innovators, not commercializers (for better or worse). Their innovation is both documented and demonstrated.

    An updated version of the indoor location research report mentioned above, covering research by all the major mobile companies and also start-ups, is available here:

    And a video showing Nokia's latest indoor location technology, in research form, is here:
    Aug 28 01:36 AM | 3 Likes Like |Link to Comment
  • Google Growth Rates: How Mobile Kills the Model [View article]
    You missed the point of the company - Google's profit isn't from search, it's from advertising. As mobile users see mobile ads on the mobile versions of Google Maps, Google Docs, GMAIL, and more, and as they see mobile ads from Google in Android apps, Google makes the same money they do now on search. And Google + Admob (if approved) is a strong market leader ahead of all others.
    May 17 03:42 AM | 3 Likes Like |Link to Comment
  • Can Nokia Benefit From Amazon's Newest Initiative? [View article]
    I think it's a fantastic thought exercise to consider what drone projects like Amazon's mean for mapping. But I think we have to think more deeply before reaching a conclusion about what system is better.

    First, Nokia may be the only mapping system to emphasize cross-loading of maps without data usage, but any map system can do caching. Google Maps supports pre-caching of map data in some regions in some cases. It's not a technical challenge to work off of maps in memory as opposed to over data connections.

    Second, and more importantly, drone navigation will have very little to do with road navigation. It will need to translate the customer's address into coordinates to fly to, but drones are not limited to roadways and they're not limited by any of the issues that come up in roadway navigation. Drone navigation will have a lot more to do with some new concept of drone flying rules, managing hundreds of drones to be sure they don't fly into each other, navigating along grids of some sort for optimal speed, sensors to sense upcoming birds or kites, and many other things that are not inherently part of road navigation.

    One could reach the conclusion that Google has the biggest head-start on drone nav, because of their work on automated-driving cars. But even the Google Cars have to deal with roadways.

    I'm now real curious where the technology will come from for managing drone flying of this sort. Some sort of grid geometry research? Circuit design research, routing wires along grids on a few layers? Somewhere out there there are probably algorithms that will relate.

    Thanks for raising the subject! Great article!
    Dec 4 02:22 AM | 2 Likes Like |Link to Comment
  • Apple iBeacons Poised To Legitimize Hardware-Based Indoor Location [View article]
    Great comments everyone!

    One clarification - Apple HAS done work in showing people's locations on maps, including indoors. It's only iBeacons that are, so far, only for tracking proximity to specific places, but not for tracking specific locations as a device moves around.

    As for how Apple makes money from this, they could charge businesses when they use it, but more likely, they'll use it to enable iOS apps to be better, more location-based, than Android apps. If they enable higher quality apps, they'll attract both device buyers and app developers, and will profit from both.
    Nov 7 04:56 PM | 2 Likes Like |Link to Comment
  • Can Facebook Survive Changing Demographics? [View article]
    Teen usage is very fluid, and can change quickly. First, expect to see them moving to WhatsApp as it moves from abroad to the States.

    Second, the obvious open question is what Facebook may do to get back these users. Better support or dedicated mobile apps for common activities, like events, or groups, or product recommendations? They released a dedicated Messenger app, but it needs to be more usable.

    Especially with teens, every trend can change or be changed.
    Oct 27 06:57 AM | 2 Likes Like |Link to Comment
  • Major Companies Poised To Bring GPS Indoors [View article]
    Hi @Alan1967 app developers have three choices. They can license software-based technology from one of the many start-ups in the area (, which primarily work based on Wi-Fi/BLE or sensor signals. They can develop their own technology inside their app, presumably based on Wi-Fi or sensor signals. Or they can wait for the underlying OS or device to give them indoor location.
    Mar 24 02:06 AM | 1 Like Like |Link to Comment
  • WhatsApp And $19 Billion [View article]
    The price of Facebook's acquisition of WhatsApp seems like desperation, but the logic of the acquisition is clear. Here's a SeekingAlpha article about the effect of WhatsApp on social networking from about 6 months ago:
    Feb 20 07:53 AM | 1 Like Like |Link to Comment
  • Apple iBeacons Poised To Legitimize Hardware-Based Indoor Location [View article]
    GlenTin, thanks for the comment. One question that to my knowledge is still open is how iOS and Android and other mobile OSs will implement BLE beacon detection and actions. Apple has invested considerably in their Core Location infrastructure, including GPS-based GeoFencing and now including iBeacons. This enables applications to define the geographic regions in which they will be invoked, and how they will be invoked. If done well, this is an amazing facility. But if done badly, it can drain a phone of power and CPU. This feature will be made or broken based on how well each OS implements it.
    Nov 13 02:51 AM | 1 Like Like |Link to Comment
  • Facebook: Artificial Intelligence Project Is A Game Changer [View article]
    Google and others use AI considerably in its ad targeting. That's why if you exchange some e-mail about a friend's vacation you can expect to be browsing a site with Google ads and see an ad for vacation travel, or if you browse a number of sites about Brazil you can expect in your GMAIL to see ads for South American vacations. What FB is doing here is an expansion of a lot of related research programs.
    Oct 1 06:10 AM | 1 Like Like |Link to Comment
  • WhatsApp's Quiet Move Into Social Networking, And Why Facebook Should Worry [View article]
    WeChat clearly has China, but in other Asian countries WhatsApp seems to be penetrating. Some good stats I've seen on this are here:
    Sep 30 11:37 AM | 1 Like Like |Link to Comment
  • WhatsApp's Quiet Move Into Social Networking, And Why Facebook Should Worry [View article]
    Yes, Blackberry's BBM is clearly strong in group messaging, but currently it's used predominantly by Blackberry device users.

    I've thought for years that Blackberry should split its messaging & services business from its devices business:

    That said, their target is clearly classic group messaging between working groups, primarily in business settings, and less the closed-group social networking side of the story. For all their success in business messaging, they have not yet beaten others at mass-market usability and media-oriented features. If they can pull that off, great!
    Sep 30 10:06 AM | 1 Like Like |Link to Comment
  • Internet Of Things: A Growing Battleground Between Mobile And Chip Companies [View article]
    Regarding companies to invest in, obviously one of the huge questions is which chip company will get the market for chips inside IoT "things." Qualcomm seems strong in the device area now, but simple sensors and other "things" have still-different requirements. This is a long-term view.
    Aug 11 05:03 AM | 1 Like Like |Link to Comment
  • Internet Of Things: A Growing Battleground Between Mobile And Chip Companies [View article]
    Glad to see all the positive comments and interest in the subject.

    Maybe if I wrote articles that people liked less, I'd get more comments and discussion going? :-)

    Regarding comments about Blackberry, I'd love to see them pull themselves around, and I still have faith that they will, but I tend to believe that they'll do that by focusing on their core service offerings for secure enterprise communication. If they can develop enterprise solutions that leverage their existing markets and connect to IoT, great, but if it's a divergence from their core business, I'm not sure it's a good move for them. I'd love to hear from anyone who disagrees.
    Aug 11 04:54 AM | 1 Like Like |Link to Comment
  • Understanding Facebook's Waze [View article]
    Many other articles have pointed out that Facebook is taking a very long-term view in its acquisitions, and I think that both Instagram and (potentially) Waze are perfect examples. They have around $10B to spend from their IPO, and instead of using it on short-term benefit, they're using it to put themselves in what will hopefully be a strong position for long-term growth. Investing extra in social location and in picture-sharing make sense for the long-term, even if there are no short-term payoffs.
    May 19 07:40 AM | 1 Like Like |Link to Comment
  • Understanding Facebook's Waze [View article]
    This is a fascinating question. There are regulations in place in Europe and being considered in the States, but most of them are solved by opt-in. It appears to me that most people will trade their privacy for savings or other benefits, or for social reasons. Any opinions?
    May 19 07:27 AM | 1 Like Like |Link to Comment