Carol Flake Chapman

Can Speedo Speed Up Warnaco's Profits? A Little Poolside Trend-Spotting

It's clear that I'm talking about a halo effect. The LZR Racer is obviously a very small part of the Warnaco empire, with Speedo overall revenues only about 15% of Warnaco's total. The article is about trend-spotting. And so far Warnaco is up about 30% since I mentioned it in my article. And the records at the Olympics keep getting broken by swimmers in the LZR.