Carol Flake Chapman

Can Speedo Speed Up Warnaco's Profits? A Little Poolside Trend-Spotting

It's clear that I'm talking about a halo effect. The LZR Racer is obviously a very small part of the Warnaco empire, with Speedo overall revenues only about 15% of Warnaco's total. The article is about trend-spotting. And so far Warnaco is up about 30% since I mentioned it in my article. And the records at the Olympics keep getting broken by swimmers in the LZR.

Can Speedo Speed Up Warnaco's Profits? A Little Poolside Trend-Spotting

Update: A DOUBLE GOLD FOR THE LZR ALREADY.

Aug. 7th: Warnaco Group posted their earnings today, and they've made a splash, so to speak. The stock is up 7%. And that's even before the Olympics have started. And another company associated with the LZR Racer is also up today on a good earnings report: Ansys (ANSS). Ansys provided the software that enabled the LZR's speedy design. Ansys makes 3-D simulation software, and their technology was used to predict fluid flows around the body of an elite swimmer in the outstretched glide position (assumed immediately after the initial dive and following each lap's turn off the pool wall) to identify areas where drag, and its slowing effect, is likely to occur. In addition, the simulation analysis guided placement of specially designed drag-reducing panels to minimize this negative effect.

We'll see if these stocks avoid the current drag effect of a down market!!