Blockbuster vs. Netflix: Playing the Online DVD Rental Market [View article]
However, in the fourth quarter NFLX's market share of new accounts came in at around 55% versus BBI's 45%. It remains to be seen if BBI can maintain that momentum, or if it was just a one-time pop thanks to more advertising. Maybe BBI will maintain that level of marketing.
Blockbuster vs. Netflix: Playing the Online DVD Rental Market [View article]