Chandler Lutz

Advertising, Consumer Spending: How Low Can It Go?

Great Article...I have to say...this shouldn't be much of a surprise to anyone as all the media companies mentioned above are cyclical in nature. To further evince your point that ad revenue is slowing, mastercard recently reported higher than expected earnings with a lower marketing expense being a key factor.

Also, there is more competition today than ever before advertisement dollars amongst media firms. One would expect that this would also decrease "prices" and profits...

One final comment...can the street please keep downgrading disney and hammer the stock downward so we can all buy it...a few more articles like this will help...