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  • What Might (And Might Not) Buy With Its $1 Billion [View article]
    Thanks! And great catch on parlay. . . I don't think I can edit it at this stage though!
    Apr 5, 2013. 05:19 AM | Likes Like |Link to Comment
  • Salesforce (CRM) announces a $1B offering of convertible senior notes due 2018. The company says it will use the proceeds for "general corporate purposes," possibly including acquisition. The announcement comes less than 2 weeks after Marc Benioff promised Salesforce will be aggressive on the M&A front. Salesforce had $521M in convertible debt as of Jan. 31, and $1.77B in cash and investments. [View news story]
    No surprise here.

    As I commented last week, Salesforce's Customer Company positioning appears aimed at competing with Oracle's Customer Experience (CX), powered by the RightNow and Eloqua acquisitions. If these two are going to square off competing for the platform to power all customer contacts (sales, marketing, service), Salesforce is going to need more marketing and other product to add to the suite. The bond is powering up for the acquisitions Adobe positioned this way for a while with its Customer Experience Management platform (disclosure, that was my old job).

    There're also still huge opportunities in the core product. With mobile app stores and salesforce's open integration, individual salespeople can now buy apps that solve their problems (as opposed to the problems of sales managers, who are the buyers of CRM today).

    Dsiclosure -- this is my current job: We're building a great mobile app for salespeople using Salesforce at
    Mar 12, 2013. 05:48 AM | Likes Like |Link to Comment
  • Salesforce Shows Big Revenue Growth But Ballooning Costs Check Our Enthusiasm [View article]

    Interestingly, most of the upside reflects the opportunity to address the opportunity of accelerating digital marketing spend.

    CRM will have a compelling offering, but probably need to acquire more product to have a complete platform, given that they do not have a leading anchor in the markepting column. It's an increasingly clear battle between Salesforce's "Customer Company" vision (anchored by SFA and CRM), Oracle's "Customer Experience" vision (anchored by RightNow and Eloqua), and Adobe's Marketing Cloud (anchored by Omniture web analytics and Day web platform). (Disclosure, Adobe was my old job.)

    But there's still so much opportunity in Salesforce's core markets that it's easy to build a very strong case for continued momentum. Mobile is a huge opportunity for salespeople, and it's still unaddressed. Salesforce is the natural anchor platform for that opportunity.

    (Disclosure: Building a great mobile app for salespeople is my new job, check it out at
    Mar 6, 2013. 03:29 PM | Likes Like |Link to Comment