I specialize in European companies, sector and macro views. Qualitative and fundamental analysis are leading, while technical analysis may decide entry and exit points. Analysis and comparison is done on the facts. The main sources are financial data published by companies and analyzed without prejudice and as objective as possible. Emotions are kept out of the equation. I prefer to look at the fundamentals first and start additional research later to prevent becoming biased. Comparing companies (with other companies) or to the sector often leads to surprising conclusions. Good might be bad and the other way around. I tell them as I see them. Apart from the fundamentals the business strategy is also an important factor. The direction (and the results) are often the result of a good or bad strategy. Success and failure of the chosen strategy will become visible when viewed over a period of time.