When Daniel Carroll founded Wealthfront in 2008, he started a movement towards transparency in investing that continues to evolve as Wealthfront moves into the investing mainstream and makes it easy for the mass-affluent to invest well. Believing that mutual funds are broken and hedge funds are for rich people, he assessed that no one was looking out for the small investor. Daniel determined to create a marketplace for investing talent where everyone has access to institutional grade asset management and allow every investor access to better returns, transparency and insight once only available to wealthy individuals. Dan is an avid investor himself and has been investing in stocks since the age of 15. During the tech boom of '99, he turned his hard-earned caddying money into trading profits funding most of his college tuition.