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Daniel Todd has long had a fascination with the cutting edge of technology. He spent several years as a hi-tech journalist. He was an Associate Editor for InformationWeek, reporting and editing stories on the database sector in particular. Later he joined New Media Magazine as a News Editor,... More
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  • Mimvi's App Discovery Engine Moves Onto Apple's IOS

    Mimvi, Inc. (MIMV.OB) a pure-play mobile technology company today announced that it has submitted its iOS search and recommendation app, Mimvi App Search, to Apple's (AAPL) App Store. Mimvi's proprietary search and recommendation technology is a comprehensive discovery technology for Mobile Apps. Its proprietary search and "intelligent" recommendation algorithms enable the search and discovery of Mobile Apps, Mobile Content and Mobile Products across multiple devices and platforms, including: Apple's iPhone and iPad, Google (GOOG) Android, (RIMM) BlackBerry, (MSFT) Windows Phone, (FB) Facebook and Web Apps. The company claims their search technology delivers more searchable results than any other service in the marketplace.

    Michael Poutre, Mimvi's CEO and President, said, "This submission is in line with the product plan which we presented last November that provides Microsoft an exclusive 30-day release ahead of other platforms. Following the iOS launch, we will press ahead on the Android front." Poutre continued, "Given the discovery challenges which continue to plague both developers and consumers on the iOS platform, we are excited about the benefits that Mimvi's proprietary search and recommendation technology will generate."

    Considering that Apple announced yesterday that it now boasts an astonishing 775,000 apps on its App Store, the arrival of this powerful app search and discovery tool can only be good news for Apple, as well as its developers and consumers as it should enable much easier discovery of apps. This is just another bit of good news for Apple, coming on the heels of its announcement yesterday that more than 2 billion apps were downloaded from its App Store in December.

    Likewise, of course, this product release to Apple comes as great news for Mimvi and should bode well for its future prospects. The company announced the release of Mimvi App Search in the Windows Phone Store earlier in December. Later in December it announced it was utilizing Microsoft's Windows Azure cloud platform to extend its core technology to internal and external groups and partners in the Microsoft ecosystem. Its stock has been trading in the $0.29 to $0.40 range over past month. I would now look for it to stablize in $0.40's and move higher as its iOS App gains momentum and the company releases it Android Search and Discovery App later this month. Mimvi should be trading in the $1.00 range before too long.

    Disclosure: I am long MIMV.OB. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

    Jan 08 1:31 PM | Link | Comment!
  • Facebook's Mobile Ad Revenue Growing Rapidly

    Advertising on mobile platforms now constitutes 20 percent of total Facebook (FB) ad spend, according to data released today by Kenshoo Social, a global social marketing platform. The data, based on analysis of more than two million Facebook ad clicks and conversions, shows strong growth considering Facebook only started selling ads on its mobile platform in March of 2012. In October, Facebook said mobile advertising generated 14 percent of its total ad revenue.

    "The world's top brands have embraced Facebook mobile advertising and we expect the channel to become increasingly competitive as new devices, like those on display at the Consumer Electronics Show this week, deliver enhanced interactive experiences," said Aaron Goldman, Kenshoo CMO.

    The report went on to say that mobile ads on Facebook carry a 70 percent price premium over desktop ads. When comparing Apple iOS to Google Android on tablets, iOS had a 97 percent share of Facebook advertisers' ad spend. Whereas, comparing Apple iOS to Google Android on smartphones, Android had a 71 percent share of Facebook advertisers' ad spend.

    TechCrunch reported last week that studies from both AdParlor and Miso showed Facebook mobile app install ads, which drive people to the app stores, were performing well for developers by providing high click through rates.

    All of this augurs well for Facebook's mobile revenue base. Investors should be encouraged by these developments and the fact that Facebook appears to be coming good on its promise to drive hard on monetizing its mobile platform. Facebook's revenue diversification with the recent move into gifts could also prove to be highly significant. I believe Facebook is a bargain at its current PPS.

    Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

    Jan 07 5:12 PM | Link | Comment!
  • Apple: Record Apps Downloaded In December

    December 2012 was a record month for Apple's (AAPL) App Store with more than 2 billion apps downloaded, according to a press release issued from Cupertino. The robust December numbers were no doubt fueled by holiday purchases of new iOS devices. Apple also announced today that customers have downloaded over 40 billion apps since the App Store opened in 2008 with nearly 20 billion downloaded in 2012 alone.

    "It has been an incredible year for the iOS developer community," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "Developers have made over seven billion dollars on the App Store, and we continue to invest in providing them with the best ecosystem so they can create the most innovative apps in the world." Apple said there are now over 775,000 apps for iPhone, iPad and iPod touch, with developers having been paid over seven billion dollars by Apple. Apple added that its App Store now has more than 500 million active accounts. Apple releases this data on the heels of a report from The Sociable which estimates there are now 800,000 apps available on Google's (GOOG) Google Play app store.

    As I mentioned, Apple's healthy December app numbers were undoubtedly driven by a large number of people receiving new iPods, iPad minis and iPhones during the holidays. While we don't yet know these numbers, expect to hear them during Apple's earnings call in two weeks. Based on the number of apps downloaded in December, these numbers should be vigorous indeed and should help drive Apple's PPS up in coming weeks, making it a bargain at its current price of $523.90 at end of the trading day Monday.

    Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

    Jan 07 5:02 PM | Link | 1 Comment
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