Zecco To Offer Free Stock Trading - Threat to Online Brokers [View article]
Wells Fargo has been offering free trades to some of its customers for a while (see Wells Fargo aims at Schwab, TD Waterhouse, Ameritrade, E*Trade).
It doesn't seem to have had much effect yet. Perhaps once trades get to a certain low price, other factors may become more important: website functionality, execution, spread, and integration with banking.
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Wells Fargo has been offering free trades to some of its customers for a while (see Wells Fargo aims at Schwab, TD Waterhouse, Ameritrade, E*Trade).
Sep 22 01:23 am
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All Comments by David Jackson »Zecco To Offer Free Stock Trading - Threat to Online Brokers [View article]
It doesn't seem to have had much effect yet. Perhaps once trades get to a certain low price, other factors may become more important: website functionality, execution, spread, and integration with banking.