Seeking Alpha
  • David Jackson
    Interesting HBR article on "Why Online Retailers' New Pricing Strategy Will Backfire" with comments on $AMZN $BBY $COST $NFLX $AAPL
    12/20/12
    Reply (21)
    • David Jackson: Link: http://bit.ly/SWR4ec
      12/20/12
    • David Jackson: The key para: "When a retailer uses dynamic pricing, it's only a matter of time before those who realize they've paid significantly more...
      12/20/12
    • David Jackson: ... than others for the same product start screaming "unfair."...
      12/20/12
    • David Jackson: ...This is when the big problem erupts for a retailer ' the trust component of its brand is at risk."
      12/20/12
    • David Jackson: Thoughts?
      12/20/12
    • x oil -field: Thank you Mr.David Jackson for the interesting topic link.
      12/20/12
    • Modernist: all very nice in theory but inconsistent with the practice of retailing. many customers enjoy the gamified experience of looking for deals.
      12/21/12
    • David Jackson: Wonder how many people would prefer a consistent and fair price to a "gamified experience" when purchasing something?
      12/22/12
    • x oil -field: It was (is) a great (yes theory) article,but lets keep it in perspective,there's the retail side,and a clear consumer equation.
      12/22/12
    • x oil -field: The retailer is in the business today only-solely to make profits,not to serve(ice) the consumer.MO
      12/22/12
    • x oil -field: I don't believe there can be a continuous fair price,price the consumer is willing to pay is always a very fluid moving target, same..
      12/22/12
    • x oil -field: ..the same matrix's would apply to retailer,the right price is always a moving target,it can change from 1day to next just like the weather.
      12/22/12
    • x oil -field: *MO
      12/22/12
    • x oil -field: "gamified experience'' BTW like the wording,but would like to put a little spin on the word -topic as well,is it the retailer(s) fault ..
      12/22/12
    • x oil -field: ..if the consumer client does not know how to ''play the game''.
      12/22/12
    • x oil -field: Its very simple for the consumer to receive the ''lower price difference'' most,if not all retailers will refund your purchase within ..
      12/22/12
    • x oil -field: ..3o days of purchase,no questions asked.Simply return the item,at most in the end they will give you a in-store credit,simply repurchase..
      12/22/12
    • x oil -field: ..the item at the new an improved reduced price..its all in how you, we, I play the ''gamified experience'' all the best,good day.X SMILE
      12/22/12
    • David Jackson: Perhaps someone just come up with a service to detect if the price you paid has fallen, so you can demand a refund or the lower price.
      12/22/12
    • Modernist: re: gamification "Consumers 'are descendants of the people who picked the shiny rocks out of the river,' Mr. Boire says" $SHLD
      12/25/12
    • Modernist: Think Middle America, minivan, 1.8 kids," says Ron Boire http://on.wsj.com/TsTl0Y
      12/25/12
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