David Schrader

Free WSJ.com and Online Finance Media: The Ad Numbers Add Up

Hi Mick

Solid article but I'm curious of your opinion on something. TheStreet.com has developed a cyclical advertising theme on their site, or so it would seem, in which Section A promotes Section B of the site, and B promotes C, and C promotes A. A solid amount of the ad space on the inside of the page is linked to other related offerings from the same company, which I believe would provide a drastic advantage. Does WSJ.com have a collection of relevant offerings to show their viewership? If not, I suggest they may require more work to achieve what TSCM and others have done. If so, it should turn out to be a solid play.

Thanks for your article.
Dave