Davis Freeberg

uWink's High-Tech Approach Aims To Disrupt Restaurant Industry

I like their approach, but deep down inside it's still a restaurant and the first thing they taught me in business school was never invest in restaurants. In looking at the financials, it looks a tad bit expensive, but if you really believe they could take off it could be worth something over the long run. I guess my personal feeling is that despite the cool angle, they'll still face the same pressures that every restaurant faces and that the kiosk ordering will only end up being a hook to get people in. If the opportunity was so large it make me wonder why Chuck E' Cheese didn't just finance the whole thing instead of trying to do so through a penny stock. A lot of risk, perhaps a lot of reward, but personally I'll stick to higher margin businesses.