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Denise Lee Yohn

 
ABOUT
Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a popular speaker and leading authority on building and positioning exceptional brands.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and ...More
SNAPSHOT
  • Description: Other.
  • Interests: Stocks - long
COMPANY
Denise Lee Yohn, Inc. Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority and popular speaker on building and positioning exceptional brands. Denise is the author of the new book ...More
BLOG
brand-as-business bites (tm) Brand-as-business bites (tm) regularly features insights about brands, businesses, and the people who lead them. Written by brand-building expert, speaker, and writer Denise Lee Yohn, this blog was named among the Top 25 Blogs Marketing Executives Actually Read and is syndicated internationally by multiple ...More
Book
Brand-as-business bites (tm) regularly features insights about brands, businesses, and the people who lead them. Written by brand-building expert, speaker, and writer Denise Lee Yohn, this blog was named among the Top 25 Blo In her best-selling book WHAT GREAT BRANDS DO: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), brand-building consultant and speaker Denise Lee Yohn proves that a company’s brand is its most powerful tool for growth, and offers business leaders, owners, and general ...More
LATEST STOCKTALK more »
Memo To McDonald's: Core Execution Should Be On New U.S. President's To-Do List $MCD http://seekingalpha.com/a/1gktt Aug 27, 2014
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