“Measure, Don’t Model” - Don Fishback has been a pioneer in the field of derivatives for 24 years. In the late-1980s, Don’s original research helped create a revolutionary way of analyzing market sentiment. In the mid-1990s, Don developed an innovative way of valuing options that is based on measuring instead of modeling. Don is the President of Fishback Management & Research. After years of providing ground-breaking research for his customers, Don made available his analysis and commentary via his blog (https://www.donfishback.com/blog/).