Donald Johnson

Can Google Fix Its MySpace Problem With Demographic Targeting?

I'm wondering how useful age-specific demos will be? After all, readers self-select ads that interest them, and those that appeal to age groups attract clicks from those groups and their friends. Shutting grandmas out of baby sites make no sense, for example. And I'm not sure that you can demographically sell music, etc. Geographic demos make more sense to me if you can only deliver your service in designated markets.

This isn't like buying in demo magazines where you pay for page views regardless of whether the customer is interested in the product.

So the question is, are pay per click ads self-selecting demographically based on the keywords used?