Doug Poretz

Pragmatic Media Predictions for 2009

I agree with much of your predictions. Here are two more:

-- There will be at least one failure among the several multinational communications conglomerates built through earn-out acquisitions of ad agencies, pr firms, interactive and other related niche firms

-- Whereas there will be a collapse in the amount of consumer-oriented "buy this" messengers hitting the American citizen, there will be a very noticeable increase in the amount of politically-driven messages due to the mission critical need special interest groups (corporations, associations, community groups, etc.) will have to defend the status quo that benefits them from being changed and to promulgate new proposals that could aid them. The increase in "supporterism" will be attributable to the ability of President Obama to sell his agenda to the American public for enactment by a majority Democrat Hill. This will gradually lead to a shift in cultural values in the nation.