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Doug Sheridan

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  • A Turning of the Tide at Tetra [View article]
    Research has shown that higher customer satisfaction levels correlate very well with stock price appreciation, including growth of top and bottom line. Companies with low levels of customer satisfaction have difficult times growing (e.g., Dell a few years ago) becuase they spend so much time replacing and/or dealing with complaints of dissatisfied customers. The point of the article was to provide readers with an understanding that Tetra appears to have reversed the negative impressions many customers had of the company. In short, happy lloyal customers are much more willing to spur the growth you mention than unhappy and fleeing customers.

    And for the record: I don't smoke. :).
    May 24 11:29 AM | 2 Likes Like |Link to Comment
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