Douglas Cress

Google Health Unveiled: Open the Flood Gates

a) Sorry, you work for a digital strategy firm specializing in online health (no market research)

b) integrated, as in prioritized, a la Google Maps in local search: www.google.com/search?...

c) agreed

d) sounds like a pretty broad, general statement.

Google Health Unveiled: Open the Flood Gates

Anonymous Health Guy -

Agreed, Google should “just stick to search” and ignore the billion dollar electronic medical record storage market…

Especially since they’re going to get “zero traction” (a bold statement for a supposed market research firm).

With Google's market penetration in other verticals, and their ability to store all your information (Gmail, Google Docs, Google Reader) I wouldn’t discount them just yet.

Even modest rates of adoption could create what many would consider a home run – were it not for the high standards investors have set. Nothing will compare to search as far as generating revenues is concerned.

And the data may be licensed from ADAM, but Google has the ability to integrate it into their search results. The competitive playing field is hardly level.

Google Health Unveiled: Open the Flood Gates

WSJ’s Google reporter Jessica Vascellaro sent us a dispatch: “Google’s vice president of search products and user experience Marissa Mayer said the company is very conscious of the sensitivity of the information it is collecting and has taken a range of steps — including beefed up security of the servers where records are stored — to protect it. Consumers must also select which participating medical organizations can read and send updates to their profile and can tailor the permissions for different providers.”