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  • Dr. Kris
    Coffee etf (JO) @ 3 yr low--so why is a tricked out cup of coffee at SBUX's still $4?
    11/5/12
    Reply (10)
    • RM13: To keep margins high:)
      11/5/12
    • Bob de'Long: SBUX appeals to the snob crowd. They love to pay $4 for coffee.
      11/5/12
    • weed: It's an affordable indulgence. Plus there's often a social aspect.
      11/5/12
    • weed: What I meant to say is that the high price is a big part of the appeal.
      11/5/12
    • eabyrd: To pay for all the energy it takes to burn their beans...
      11/5/12
    • Dr. Kris: eabyrd: Ha! I'm with you. Peet's coffee is so much better than SBUX's. Their coffee always tastes burnt.
      11/5/12
    • tedakai@aol.com: Because customers will pay it.
      11/5/12
    • Dr. Kris: Interesting that people will put up with it elsewhere but not at the pump...
      11/5/12
    • Hillbilly Stock Star: Get a SBUX Gold Card, saves money free stuff, coupons etc..
      11/6/12
    • Dr. Kris: Hill: Good idea, but still crappy coffee.
      11/6/12