Semiconductor Veteran of over 20 years working at Intel and several prominent startups like Cyrix and Transmeta. I was a co-founder in an FPGA startup for nearly 5 years and now work with a leading edge non-volatile memory startup building Resistive RAM memories, which will eventually take the place of Flash as a lower power, higher performance and more economical solution. I write occasionally on the mobile markets and the semiconductors that power them. Transmeta was the company that first highlighted the need for all day computing in the PC market. I was proud to be a part of the launch of the first truly low power x86 processor, which Intel then had to address.