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Garland Pollard  

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  • Bet On That $1.98 Beauty Show Cumulus? [View article]
    T-tomahawk...thanks for the comment. It does seem like a focus on supporting good sales talent is the key.
    May 20, 2015. 07:15 AM | Likes Like |Link to Comment
  • The Kids Are Only 'Sirius' About FM [View article]
    good suggestion Rob...actually some of the best programming of SIRI is from regular radio..there is lots of talent out there.
    Apr 8, 2011. 09:45 AM | Likes Like |Link to Comment
  • The Kids Are Only 'Sirius' About FM [View article]
    cant argue with that...
    Apr 6, 2011. 09:54 PM | 2 Likes Like |Link to Comment
  • The Kids Are Only 'Sirius' About FM [View article]
    We have excellent radio stations in Tampa market, and we benefit in Sarasota because we get stations from three markets here, so there is lots of choice. Our ATT iphone service is pretty decent, so point well taken about Houston. I guess we don't have as many demands on bandwidth with the 3G, with an older market.
    Apr 6, 2011. 09:52 PM | 1 Like Like |Link to Comment
  • Should BP Still Bring Back Amoco? [View article]
    I had forgotten about Sohio...and good point on the Amoco price differential. People were always willing to pay more for the Amoco high test fuel, especially with the big cars in the 1970s. I think there was a perceived value with it.

    Why was ARCO worth keeping but Amoco was not? Perhaps the BP executives in Britain felt the Amoco name was tainted by the Cadiz spill?
    Jul 30, 2010. 03:36 PM | 3 Likes Like |Link to Comment
  • Rename BP Amoco After the Well Gets Plugged? [View article]
    Thanks for sticking up for Corvairs. My neighbor here in Sarasota has one in the garage and I love to go over and look at it. I think factually, of course, you are right. The un-safety of the car was a Nader straw man. But at a certain point, your brand gets tainted, rightfully for wrongly, and Corvair got stuck with the bad name, just as the Pinto did.

    The price to BP has to be high, and I think the August figure makes sense. In Florida, Gov. Crist wanted a check for something like $25 million for tourism promotion, and he got it. If you can just call up a company and get a check like that, that's a MAJOR problem.
    May 31, 2010. 09:20 PM | 2 Likes Like |Link to Comment
  • Does Every Brand Belong in China? [View article]
    Great point. Its funny how a name means something, even if you call it Vauxhall in UK and Holden in Australia. Globalism doesn't just mean the same thing in every location, it means the most appropriate solution for each market.
    May 30, 2010. 01:49 PM | 2 Likes Like |Link to Comment
  • What Happens When the Jobs Don't Return [View article]
    Ouch to Ian and Tony, but thanks for the comments. I grew up in the Carter years and remember the sweaters and the gloom and everyone putting in woodstoves to save on oil bills. I hope I have not projected that feeling to today, and should have added a sentence of optimism about the long term US situation. We have always pulled out of these things. But the reality is that we have been in this recession for two years, and while there are good signs, here in Florida with an oil slick headed our way, I don't see any realistic way out of it anytime soon.
    May 11, 2010. 10:12 AM | 6 Likes Like |Link to Comment
  • The NYSE Tarnishes Its Brand [View article]
    Good point. I don't doubt that there are many folks at NYSE who have been trying to prevent this sort of thing. But I liken the NYSE to the family that owns the best house in town and the parents go out of town a lot, and the kids have parties. Once or twice, small parties, and it's the kids fault. But if the party happens regularly, then the parents need to clamp down and set some ground rules, and not go out of town so often. In the case of NYSE, their ground rules must define whose outside trades would be recognized, and at what speed. If the kids want to play in the pool, NYSE gets to define the hours open, and the drinks served.
    May 10, 2010. 07:47 AM | 1 Like Like |Link to Comment
  • Kraft / Buffett / Cadbury: A Sad Reflection of Executive Mismanagement [View article]
    Good point Clam. Kraft has some great brands, and so does Cadbury, and there is plenty of room to grow with what they have.
    Jan 8, 2010. 08:59 AM | 3 Likes Like |Link to Comment
  • We're Living Through the Best of Times [View article]
    Fascinating stuff, and I don't see nearly enough folks talking about the velocity of money.

    Technology is quickly making vast numbers of local businesses obsolete; in my newspaper business this change is frequently discussed but it is also happening in other areas. Most towns used to have numerous machine shops, printing shops and all sorts of businesses that are getting downsized.

    We will just have to invent new things to do, and not go the way of the Candlemaker's Petition.
    Oct 26, 2009. 09:35 AM | 4 Likes Like |Link to Comment
  • Delta: Use the Northwest Brand or Lose It [View article]
    Fascinating comments all. Thanks. One thought that has little to do with the branding and marketing; seems like Delta after merger has one of the most diverse fleets anywhere. It's like a flying museum of aviation from 1975-2010. Quite interesting but in the world do they expect economies of scale from the merger?
    Aug 13, 2009. 09:06 PM | Likes Like |Link to Comment
  • Delta: Use the Northwest Brand or Lose It [View article]
    Logical. Your point is totally logical though I am not sure whether the other legacy carrier brands are that much better in terms of consumers actually liking the brand experience. It's pretty dreary all round and so much of airline travel has become a commodity.

    That being said, any improvement in a brand that was once really loved is appreciated by consumers.
    Aug 12, 2009. 09:12 AM | 1 Like Like |Link to Comment
  • Google's Ad-Sales Reporting Is the Real Newspaper Killer [View article]
    Great points, Relayer10, but having grown up in newspapers working in alternative weeklies, we still had to sell the way newspapers have to sell now. That means, when you put in an ad in the alt weekly, you hoped that you would get the retailer some result, but what you were doing is starting a conversation with the customer that was long term--you were always trying to sell the advertiser that you were trying to bring awareness to their store and such.

    I do think that newspapers can begin to provide metrics, even if there is only a small bit of information. For instance, the newsletter I got was only a few actual bits of info, but mostly explanation.

    McClatchy (MNI) or Gannett (GAN) or Scripps (SSP) could easily invest in a CRM system that married daily newsstand sales with the day an ad runs. That would give some explanation for advertisers.

    So I am a small restaurant in Miami, and I advertise my job opening for dishwashers. I haven't been in the daily paper recently, but after my $40 ad, I get info that tells me how many people saw the ad online on various networks, which networks online, how many single copies were sold that day in print, exactly how many paid subscribers there were that day. The newspaper then threw in some extra info about how they can use a classified ad to build search traffic in general, and talk about response to ads in general. This employment ad can begin to rebuild the relationship between newspaper and advertiser, and now that the relationship has started, the newspaper can publicize that new restaurant directory that the newspaper is publishing online and next Sunday in the print edition.
    Aug 3, 2009. 07:49 AM | Likes Like |Link to Comment
  • A Nation of Savers: What Difference Would It Make? [View article]
    This is a fascinating take. Thanks for taking the time to put it down in words. Even through 1970s stagflation, some chains and companies did well, with respectable returns.
    Jun 13, 2009. 08:20 AM | Likes Like |Link to Comment