Garland Pollard

Delta: Use the Northwest Brand or Lose It

Fascinating comments all. Thanks. One thought that has little to do with the branding and marketing; seems like Delta after merger has one of the most diverse fleets anywhere. It's like a flying museum of aviation from 1975-2010. Quite interesting but in the world do they expect economies of scale from the merger?

www.delta.com/planning...

Delta: Use the Northwest Brand or Lose It

Logical. Your point is totally logical though I am not sure whether the other legacy carrier brands are that much better in terms of consumers actually liking the brand experience. It's pretty dreary all round and so much of airline travel has become a commodity.

That being said, any improvement in a brand that was once really loved is appreciated by consumers.