Gary Lucido

The End of Brand Advertising

Amen! I've been saying this for a while. I ran an Internet company for a while and the retailers who were our clients held us to a higher standard than their regular advertising. We had to prove the ROI on our advertising while they accepted that there was an ROI on their traditional advertising. I knew that that double standard could not continue. The fact of the matter is that, regardless of the media, there is a lot of advertising out there that is nothing more than ego boosting or "feel good" advertising. That is not sustainable and it will stop.

Seven Companies Profiting From Obama's 'New' New Deal

Spending money on tried and true infrastructure projects is one thing. Picking technology winners is a totally different game. If the government is going to gamble money on solar energy, biofuels, and stem cell research, why not cryogenic preservation, perpetual motion, and hair restoration?

GE Dilution Questioned

So why didn't they just do a rights offering?