George Gutowski

Avon Misdirects Ad Spending

Since this post I have had a flurry of emails from retired AVON types many of whom claim to have been pushed aside and or forced out. While the sour grapes were a factor it remains clear that AVON is channel conflicted. Since going public senior management have lost their understanding of direct marketing and want to act like a more traditional consumer products company.

If consumers are switching from Avon to supposed better products in the mall large Advertising campaigns will not stop them. Other cosmetics companies have huge ad budgets and vast experience in managing ad campaigns.