Gerard Hallaren

How Apple Sets Smartphone Industry Pricing

It is important to consider service plan pricing. For most data and voice plans the carriers all price close to each other. For the most popular voice and data bundles: Verizon is highest, AT&T is $5/month less than VZ, and Sprint is $5/month less than AT&T.

BTW if you are into saving money use a Novatel MiFi2200 on Sprint and then make and receive calls on your iPod Touch. Its what I often do .


On Oct 20 10:44 AM Mackerdude wrote:

> AT&T's high monthly rate seems to always get lost when considering
> the price of the iPhone though. And this has always confounded me.
> Why do "smart" people not factor in the rate of their monthly cell
> phone bill when considering the cost of a handset. If I'm going to
> pay $600 more for a two year contract with AT&T vs Sprint, then
> even if I pay $350 for a new Touch Pro 2 versus the old version of
> the iPhone for $99, that's still a $349 savings by going with the
> Sprint phone. Now people can argue about which handset is better,
> but its hard to argue the cost savings.
> PLEASE take the cost of your carrier's plan into consideration when
> measuring cost of a handset... This lack of consideration probably
> contributes to the fact that this country has such a problem with
> debt.