Gino Lattarulo

The Future of Radio Is Online

Maybe I wasn't clear in the article about a certain point. I believe that Internet radio will be king but I also believe that Sirius will be a part of that model along with the satellite radio, providing the best of both worlds. I do not think for a minute the company will go away. Sirius is a pioneer for next generation radio but it isn't the only stop on the way. It will have to grow and change with the landscape because Internet radio will be a dominant force very, very soon. There is no avoiding the evolution of technology to give the masses more for less. But you are correct. Currently Sat radio is where it's at. I am heavily invested as well and have been since Sirius came out of bankruptcy a few years ago. Believe me I am not trying to put it down, I want to see it succeed as much as anyone who believes in an idea that will change the world. But I cannot let money cloud reason and logic about the future of this technology. That would be irresponsible. I will be invested in this company as long as they are responsible and do not become complacent. But what the hell, in 5 years it may be called Google/Sirius :-)

The Future of Radio Is Online

Sorry, I didn't put my name on the previous posting.

The Future of Radio Is Online

All very legitimate points and questions. As I said, this is only a prediction based on the progression I have seen in the audio world over the last 10 years. I too still enjoy terrestrial radio but I just don't see it surviving the availability of Sat and internet streaming, especially, as cos1000 states, Cell phones being a good source of streaming content. A very good point about what the business model will be, who will subsidize etc. Of course none of us knows the answer but what I do believe is that when you are talking about a potential audience of billions, someone will figure it out. "WOW-WTF" , Pandora was actually what I was referring to in my article, nice job.
"Plowboy", as far as reaching rural areas and cross country coverage, I think that will all be satellite internet based (coinicidence right?). Right now you can get a satellite internet card for your laptop for about 60.00 per month and have internet access anywhere you go. Sure there are areas with coverage dead spots but sooner or later it will all be blanketed by the satellites.