H.J. Huneycutt

Downscale Beer: A Sign of the Times?

"You could actually buy a six pack for about $7 down in some grocery stores in Chapel Hill, NC."

Sorry - meant to say a 12 pack. You could essentially buy a 12-pack of Schlitz for the same price you could buy a 6-pack of most beers.

Downscale Beer: A Sign of the Times?

"On the other hand, trends are a funny thing. During the flush times of a few years ago, New York hipsters resurrected downmarket Pabst Blue Ribbon, which began to appear in upscale bars at upscale prices. Perhaps trendsetters are simply bestowing the cool label on other, previously forlorn brands."


Schlitz has become the new beer for all the hipsters here in DC.

Actually, I believe PBR owns Schlitz now. I had a statistics professor back in 2007 who would always make jokes about drinking Schlitz. You could actually buy a six pack for about $7 down in some grocery stores in Chapel Hill, NC. That was 2007.

Now, hipsters are paying mucho dollars for a Schlitz in bars all over DC. How quickly things can change in 2 years.

A Buy & Hold Forever Dividend Stock Portfolio

Honestly, I think buying into an index fund forever would be wiser, but it would be interesting to see your returns on this in 5 and 10 years.