Herb W. Morgan is CEO and Chief Investment Officer of Efficient Market Advisors, LLC (EMA), which he founded in 2004. Considered one of the nation's premier experts in the area of Exchange Traded Funds, he is the creator of the Efficient Market Portfolios Account, a unique low cost, tax-efficient investment account that utilizes Exchange Traded Funds (ETFs). Prior to becoming CEO of EMA, Mr. Morgan held the post of Senior Vice President of Advisory at Linsco/Private Ledger Financial Services, Inc. His role involved leading the nationwide business efforts, and managing LPL's entire advisory account offerings. Mr. Morgan has been cited by major publications including CBS MarketWatch, The Wall Street Journal, Investment News and Smart Money, and has been a guest on CNBC TV. Additionally, Mr. Morgan has served as an expert witness in cases involving mutual fund trustee fiduciary liability. Visit Efficient Market Advisors, LLC (http://www.efficient-portfolios.com/).