• Herr Hansa
    $BBRY in major sponsorship deal with Mercedes Formula 1 team for the F1 season starting this weekend. http://bit.ly/16sUsBc
    3/13/13
    Reply (8)
    • TruffelPig: Great. I got some shares.
      3/13/13
    • oneinfiniteloop: Other than brand association can someone please explain how this is going to help $BBRY and Mercedes?
      3/14/13
    • oneinfiniteloop: I am aware about BB10/QNX being used in Mercedes and future cars manufactured by Mercedes.
      3/14/13
    • Herr Hansa: Formula 1 sponsorship is expensive, yet it hits a very large global audience in advertising. It brings a prestige to $BBRY outside the US.
      3/14/13
    • Herr Hansa: Overall it would be better if they had landed with a better team, though Mercedes are considered one of the better companies in Formula 1.
      3/14/13
    • Herr Hansa: Basically, the name BlackBerry gets out to a much wider audience. This is an improvement in getting the name BlackBerry in the public view.
      3/14/13
    • oneinfiniteloop: Thanks a lot Herr Hansa.
      3/14/13
    • MoV1: I love the F1 deal! F1 is cool!
      3/14/13