A large majority of investors (and less so traders) understand the reasoning behind short selling. Some people actually think it is an evil act that manipulates stock prices or indirectly hurt companies via equity or news. It's actually quite the opposite. It generates a healthy market environment, keeps abnormalities in check, and sometimes serious overvaluation from occurring. It's simply the opposite of buying, nothing more.
I look for candidates with extreme overvaluation or underlying issues within a business (competition, lack of growth, deteriorating SHV, bankruptcy, etc).
My has included LULU, ULTA, TSLA, BKS, GLD, SLV and a variety of lesser known names.
Individual investor with particular interest in any company that is on the cusp of change--for the better. These companies will have at least several attributes in common: They are underfollowed; underappreciated; have a clear, stated strategy for driving profits; management and BOD are perfectly aligned with common shareholders; management team and BOD with a track record of rewarding shareholders; and have near-term catalysts that will have meaningful impact on the business. Simple, right?
My former username was ricarpe (http://seekingalpha.com/user/806440/profile). I no longer need to hide behind a pseudonym.
I am a former Corporal of Marines. After completing active service, I put myself through college on the GI Bill, some student loans, and by living in the smallest room in my parents house.
I earned an Associates of Arts in Political Science and completed my undergraduate education with a Bachelor of Arts in Economics, a Bachelor of Arts in Political Science, and a Certificate in Political Economy. My interests are primarily in economic development, international trade, and international affairs. I am continuing my education by pursuing a Masters of Science in Applied Economics part-time.
I am currently working at the US Bureau of Labor Statistics as an economist in the Current Employment Statistics - State and Area division. (http://www.bls.gov/sae)
My work experience includes working as an economist for the Statistics of Income division of the IRS (http://www.irs.gov/uac/SOI-Tax-Stats-Corporation-Tax-Statistics) where I performed economic and statistical analysis on corporate income tax returns. I also have some experience in the private sector performing statistical data analysis on internet usage from "opted-in" tracked participants and logged information from websites.
My investment experience and knowledge is mostly through self-learning -- I invested while I was in the Marine Corps and was able to profit a bit from it then. While I was in college, I continued to learn through paper trading accounts -- and a one-year stint working for a investment company known for it's mutual funds. I continue to invest today.