James Simpson has been offering advice to ETP issuers for over 12 years. He has worked with a wide variety of exchange-traded security types and has a solid record of helping issuers. Mr. Simpson began working with exchange-traded products in 2001 when he was hired as the Assistant Director of the American Stock Exchange’s ETF Marketplace. He spent four years as the registered representative of the SPDR Trust and worked closely with senior management of ETP issuers and traders. After helping the exchange overhaul its regulation of exchange-traded products in 2006, he left to help build out new ETP businesses, most recently as Vice President at Northern Trust Global Investments. He founded ETP Resources, LLC in September 2009 and has assisted numerous investment advisors with their product development.