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  • How to Value Amazon?  [View article]
    I used the same logic for First Solar when FSLR was 300 + in May of 2008.

    .. I guess what's desperately missing is human capital.

    On Oct 26 07:36 AM logicalthought wrote:

    > AMZN has continued to amaze me in that it has nothing truly proprietary
    > (not even the Kindle) and is essentially just an extremely well-designed
    > web site backed by fulfillment warehouses. In theory, one could replicate
    > the entire company (currently valued at around $50 billion) for,
    > say, $3 billion, consisting of $1 billion to replicate the web site
    > and warehouses and $2 billion for an absolutely ubiquitous ad campaign
    > to build instant name recognition. Requiring, then, a return on just
    > $3 billion of invested capital (vs. AMZN's $50 billion valuation),
    > one could then theoretically underprice AMZN on just about everything,
    > and therefore massively steal its market share. I don't understand
    > why no one has ever done this, so meanwhile, lol, I continue to shop
    > at Amazon.
    Oct 26 16:19 pm |Rating: 0 0 |Link to Comment
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