I am part of the DailyFinance team (www.dailyfinance.com), writing about the media industry, a beat I've covered for most of the past decade as a reporter and blogger.

I spent most of the past two years writing the Mixed Media blog on Portfolio.com, the website of Condé Nast Portfolio magazine, which shut down in April. Before Portfolio, I covered media, entertainment and politics for the pop culture magazine Radar (another victim, sadly, of the great magazine recession). And before that I reported on media and advertising for the trade newspaper WWD, where I wrote a daily column, "Memo Pad."

Visit Jeff Bercovici's column at DailyFinance at www.dailyfinance.com/bloggers/jeff-bercovici