Jeff Jarvis

Welcome to the Google Economy

Bruce Timmons,
I like how you said that: "Manufacturers should shift into a view of selling the utility of the stuff rather than the stuff itself."
When I interviewed VC Fred Wilson for the book and asked him about a Googley car company, he thought for a second and said it was Zipcar. Right: utility over stuff itself.
I then riffed on that with a new vision for a car company as a getting-you-places company.
That, indeed, is a network as you describe it.