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Joel Backaler's  Instablog

Joel Backaler is a consulting professional in Beijing. Joel also maintains a weblog named The China Observer (http://thechinaobserver.com) where he documents his research on the China marketplace with an emphasis on social media and consumer trends. Joel is a former U.S. State Department... More
My blog:
The China Observer
  • KFC’s Success in China: An Interview with Warren Liu, former VP of Yum! Brands Greater China

     

    Everyone seems to be trying to come up with their own secret to success for doing business in the Chinese marketplace. In his book, KFC in China: Recipe for Success, Warren Liu aims to do just that. KFC is the market leader in China’s quick food services industry, and as Vice President of Yum! Brands Greater China, and a member of the Executive Committee from 1997-2000, Warren instilled many of the winning practices that helped KFC achieve such tremendous success.

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    Tags: YUM, MCD, BKC, LRLCY.PK, BGM, ADDYY.PK, AHBIF.PK
    Jul 01 10:09 am | Link | 1 Comment
  • China’s Stimulus Package and The Chinese Consumer: Interview with Shaun Rein

    AUTHOR: JOEL BACKALER 

    Stocks: FXI, PEP, AAPL, NTES, SNDA, PG, GM, C, BAC,

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    Apr 12 06:38 am | Link | Comment!
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