John Gilluly has always been interested in cycles and psychology. His father worked on Wall Street in the 1930s and spent most of his life in business and investments. After 50 years of investing he said he always returned to two clear guidelines: keep it simple and follow the lines of least resistance. According to John, investors buy equities in the form of tides. Their expectations surge and subside rather than proceed in a linear progression. By measuring this change in sentiment statistically and applying the logic of probability to these investment 'tides', it's possible to find superb entry points into the market. Investing is primarily cyclic, and intense selling historically precedes the beginning of a new cycle of expansion. By identifying these shifts in investor sentiment, it's possible to buy great stocks at a discount. The Equity Wave-Trader (http://www.equitywavetrader.com/) is the fruit of simple methods that produce superior results. John looks for leadership, new products, strong earnings, the potential for expansion, and as stated above, a change in sentiment. He focuses on indices, financials, solar stocks and semiconductors.