Biography John S. LaRosa, B.S., MBA President, Marketdata Enterprises, Inc. (independent market research & consulting firm) Marketdata Enterprises, Inc. 8903 Regents Park Drive, Suite 120 Tampa, FL 33647 (813-907-9090) www.marketdataenterprises.com Mr. LaRosa is the President of Marketdata Enterprises, Inc., a 35-year old privately owned independent market research publishing/consulting firm. During his career, Mr. LaRosa has personally authored more than 100 major industry/market studies, primarily in the service and healthcare sectors. In addition to publishing such studies, Marketdata has extensive experience creating and building “authority websites”. Many of Marketdata’s studies (personally researched by Mr. LaRosa) cover little-analyzed niche markets. Frequently, Marketdata’s study is the ONLY business analysis available. Such is the case with sectors such as: the self-improvement market, the sleep market, pain management programs, dating services, fertility clinics, the weight loss market, etc. Mr. LaRosa has been an analyst of the U.S. weight loss market since 1989, personally researching/writing 12 editions of an in-depth market study entitled: The U.S. Weight Loss & Diet Control Market, as well as reports on the Diet Food Delivery Market, The Diet Websites Market, The Market for Multi-level Marketing Weight Loss Programs, The Worksite Weight Loss Programs Market, and quarterly Online Dieter Research Reports since Q1 2005 to date. Mr. LaRosa has performed numerous custom research and consulting assignments for weight loss companies and start-ups of all sizes, including medical programs, commercial programs, and pharmaceutical firms. He is also the author of a Aug. 2010 book: “How To Start A Profitable Weight Loss Business”. He has also recently created a series of weight loss market Teleseminars via Pivotshare. In summary, Mr. LaRosa is the leading American business consultant, with the longest tenure, covering the entire weight loss market and its ten sub-segments. Marketdata’s research is also available via MarketResearch.com and several electronic databases, internationally. Mr. LaRosa performs frequent custom studies and consulting assignments for Fortune 1000 corporations, and writes articles for a variety of trade associations, newsletters, magazines and journals. Mr. LaRosa has worked as a consultant and advisor to several industry trade groups, including the Equipment Leasing Association and the National Parking Association. He also is a contributing writer to trade journals such as The Bariatrician and WLS Lifestyles. Mr. LaRosa holds numerous conference calls with Wall Street and other analysts, primarily covering the weight loss market. He also critiques and advises start-up companies with new product launches, business and marketing plans. Mr. LaRosa graduated from the State University of New York with a B.S. in Education in 1976, and earned his M.B.A. in Marketing from Hofstra University in New York in 1979. He has worked for 30 years in the fields of: Marketing Management and Marketing Research, and now lives in Tampa, Florida. Marketdata’s market research has been quoted since 1989 by the… Wall Street Journal, N.Y. Times, Newsweek, USA Today, Forbes, Fortune, Business Week, Entrepreneur, Research Alert, Bariatrician, Nutrition Business Journal, LA Times, Boston Globe, Chicago Sun Times, dozens of national trade groups, and hundreds of local newspapers nationwide. Mr. LaRosa has appeared on CNN, Nightline, ABC, FOX-TV, and other stations and is frequently interviewed by the media.
An investor focusing on identifying true growth companies sold at discounted price compared to its long-term value. I came from the old value investing school 10 years ago. Gradually, I learned the hard way as Buffett did. Business landscape outweighs financial numbers. Never look at stocks with a rear mirror. Past financial numbers only show the past. What matters is the future. Past numbers can be manipulated or overstretched by management. Traditional value stocks even with good margin of safety can also be very dangerous.
I also believe there are many ways to lead to investment success. However, I only use the way I feel happy to use. Looking at charts everyday may make some people rich. For me, it makes me unhappy even though it may make me richer. The way I like to use is to put a company in a competition landscape and estimate the earnings/free cash flows for at least 10 years and discount the earnings/free cash flows. I believe a company's real value is ultimately determined by its long-term earning potential. Some short-term changes will alter a company's long-term potential while some short-terms changes will not. The short-term changes can refer to both positive and negative changes.
Private investor focused on value and GARP. Began investing in mutual funds just a month or so before Black Monday in 1987! I survived that and stayed the course. Been investing now in individual stocks for 16 years. I find that capital markets are a continual learning opportunity, particularly when one is getting his or her ass kicked! SA is a tremendous vehicle for exchanging ideas in a thoughtful and respectful manner.
I'm just a long term investor who is eager to read and learn,
My favourite investors, those who inspire me, are Warren Buffett and Charlie Munger, Peter Lynch, Donald Yacktman, James Montier,Jeremy Grantham, Pat Dorsey, Mike Burry and more to come.
I joined Seeking Alpha as a Senior Editor in June 2012, and left to pursue other opportunities in late 2016. I managed the Dividends, Income & Retirement and Expert Insight platforms. D&I focuses on income investment strategies and dividend investment-focused content for investors from the accumulation stage to retirement. The purpose of Expert Insight is to expand and elevate the quality of Seeking Alpha's content by including articles from an industry insider's point of view, designed to help investors make more informed decisions as they consider specific sectors and trends within those sectors for their investing strategies, e.g., utilities or technology. Expert Insight articles offer more of a macro, 30,000-foot-view that goes beyond investment analysis or stock recommendations. I also curated the Dividends & Income Digest, a bi-weekly publication that takes a look at a question that is compelling and relevant to the community, showcases the responses of DI thought leaders, and serves as a round-up of top DI articles. I have a particular interest in retirement-related content, particularly with regard to using a dividend strategy to create a steady income stream for those golden years.